Overview


Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results.

SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

In a nutshell, SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.